Born in 1970 and a native of İzmir, Sanem Oktar Öğüt, graduated from Bornova Anadolu High School, followed by Marmara University International Relations. Sanem's career initiated in Colgate Palmolive Türkiye in 1993 where she worked as Key Account Manager and Trade Marketing Manager for 3 years in total. She established Tribeca Communication Consultancy in 1997 and Tribal Sales & Marketing Support Services in 1999 as Founding Partner. Sanem later founded DirectComm Marketing Group in 2000, later in 2002 formed partnership with the American Peppers Rogers Group and became one of the Founding Partners of Peppers Rogers Türkiye (PRG).
Sanem sold out her shares in Tribal and PRG in 2009 and focused only on DirectComm Marketing Group. She lastly formed Limonsocial social media agency in 2011. She is still quite active in directComm and Limonsocial as Managing Partner. DirectComm Marketing Group provides 360 degrees integrated solutions in Customer Relationship Management, Event Management and Digital marketing with its team of 85 professionals, specialized in their own fields. Sanem Oktar Öğüt was one of the 12 founding members of Turkish Direct Marketing Association (TDMA) formed in 2005 and served the association as President and Head of Board 2007-2009. She is the current President of KAGIDER (Women Entrepreneurs Association of Turkey).