Lucas, Elizabeth

Executive Director & CEO, Soroptimist International of the Americas

As Soroptimist International of the America's Executive Director & CEO, Lucas oversees the overall direction setting and implementation of the organization's transformation in 20 countries and territories. She is working with volunteers and staff to expand support for the mission through a new business model of engagement, resource development, brand strengthening, government advocacy and programming.

In her previous roles, she spent 15 years with the American Massage Therapy Association and the Massage Therapy Foundation. As their executive director, she guided the strategic development of both organizations. Her results ranged from the creation of a global expansion strategy to growing the organization two fold; establishing research conferences and online education; and successfully advocating for state laws regulating the profession.

Her prior association experience in the safety, health and environmental industries is where she first started to shape public policy, legislation and regulation. As a small business owner, she assisted Fortune 500 companies from the sectors of consumer package goods, financial services, pharmaceuticals and heavy equipment, in their new product introduction and sales training. She began her career in retail merchandising, where she learned to identify trends around the globe and adapt them for local consumption.

Lucas is active in professional and civic organizations, including the American Society of Association Executives, the Association Forum of Chicagoland, Landmark College, and the Guild of St. Mary. She holds a master's degree in business administration in global business and organizational behavior from Lake Forest Graduate School of Management in Lake Forest, Illinois; a bachelor's of science degree in marketing from Drake University in Des Moines, Iowa; and a Certified Association Executive designation from the American Society of Association Executives.